You deserve smart skincare choices - minus all the hype.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research.
+ SMART + SAFE + EFFECTIVE + NON-IRRITATING + NEVER ANIMAL-TESTED
Paula's Choice Omega+ Complex Serum
From Rs.2,600
Paula's Choice Resist Anti-Aging Eye Cream
From Rs.4,350
Paula's Choice Lip & Body Balm
Rs.4,100
Paula's Choice Anti-Aging Clear Skin Hydrator
From Rs.3,950