You deserve smart skincare choices - minus all the hype.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research.
+ SMART + SAFE + EFFECTIVE + NON-IRRITATING + NEVER ANIMAL-TESTED
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Paula’s Choice Clinical 1% Retinol Treatment
Sale priceFrom Rs.5,990.00
Regular priceRs.7,000.00
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Paula's Choice 10% Azelaic Acid Booster
Sale priceFrom Rs.4,500.00
Regular priceRs.5,000.00
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Paula's Choice Clear Pore Normalizing Cleanser
Sale priceFrom Rs.2,990.00
Regular priceRs.4,000.00
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Paula’s Choice Skin Balancing Pore-Reducing Toner
Sale priceRs.10,190.00
Regular priceRs.12,000.00
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Paula's Choice Resist Anti-Aging Retinol Serum
Sale priceFrom Rs.4,400.00
Regular priceRs.4,800.00
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Paula's Choice Resist Anti-Aging Moisturiser SPF 50
Sale priceFrom Rs.4,990.00
Regular priceRs.6,250.00
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Paula's Choice Clinical Discoloration Serum
Sale priceRs.18,950.00
Regular priceRs.21,000.00
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Paula’s Choice Resist Advanced Smoothing Treatment 10% AHA
Sale priceRs.14,790.00
Regular priceRs.16,500.00
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Paula's Choice Clear Daily Skin Clearing Treatment - Extra Strength
Sale priceFrom Rs.2,850.00
Regular priceRs.3,000.00
Paula's Choice Clear Daily Skin Clearing Treatment - Regular Strength
Sale priceFrom Rs.2,350.00
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Paula's Choice Skin Perfecting 8% AHA Gel Exfoliant
Sale priceFrom Rs.3,990.00
Regular priceRs.4,500.00
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Paula's Choice Clinical 0.3% Retinol + 2% Bakuchiol Treatment
Sale priceFrom Rs.5,990.00
Regular priceRs.6,500.00
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Paula's Choice Resist Anti-Aging Ultra-Light Antioxidant Serum
Sale priceFrom Rs.3,500.00
Regular priceRs.3,800.00
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Paula's Choice Advanced Sun Protection Daily Moisturiser SPF 50 | PA++++
Sale priceFrom Rs.5,800.00
Regular priceRs.6,500.00
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Paula's Choice Resist Anti-Aging Antioxidant Serum
Sale priceFrom Rs.3,490.00
Regular priceRs.4,500.00
Save 26%
Paula's Choice Weightless Body Treatment 2% BHA Exfoliant
Sale priceFrom Rs.3,690.00
Regular priceRs.5,000.00
Save 9%
Paula's Choice Resist Skin Restoring Moisturizer with SPF 50
Sale priceRs.5,890.00
Regular priceRs.6,500.00
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Paula's Choice The Exfoliation Experience Kit
Sale priceRs.9,990.00
Regular priceRs.12,500.00
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Paula's Choice Omega+ Complex Moisturiser
Sale priceFrom Rs.4,550.00
Regular priceRs.5,000.00